Digital Fortress

Dove (yes, the soap) is having their so-called “campaign for real beauty”. They put up several billboards along EDSA and SLEX and encouraging the people to waste their money to support their campaign. All we have to do is to vote if the particular woman is: flat or flattering / extra-large or extra-sexy / aging or ageless. 

The woman in ‘aging or ageless’ billboard is actually aging (in my opinion) and I already know that the “ageless” votes will win no matter what. I know they are going to manipulate those numbers just to ‘prove’ that the woman is “ageless.” So if you have a plan to support this stupid campaign, don’t. It’s just a same old advertisng stuff.

We all now naman that what they are REALLY trying to say is that people with white complexions are more beautiful than those who are not. Hello? Dove is a whitening soap…their real motives might be offensive to some. Perhaps they should include dark models in their billboards and commercials (at least dito man lang sa Pilipinas…’cause I learned that it’s a global campaign). Dun lang ako maniniwala na this is a “campaign for real beauty.”

Speaking of white people. I also found another billboard along SLEX offensive. The one that has a tagline: “Not Just in the Eye of the Beholder” where there is this beautiful white lady’s face across the whole billboard.

Ok. Perhaps all we have to do is to accept it. Pag maputi, maganda…

Sana lang makakita ako ng black woman na billboard. Puro white kasi nakikita ko e. Baka nga meron, hindi ko lang nakikita…(or hindi nila pinapakita..)