OF SHAMPOO AND DETERGENT SOAP ADS

These ads dominate the local televesion, isn’t it? Those shampoo commercials are all the same. When you use that shampoo, para ka na ring nagpa-salon, nagpa-rebond, nagpa-hot-oil at iba pa. Pare-parehas lang ang messages nila! And they make new TV ads just to let us know that they’ve added this new ingredient that’s guaranteed to make your hair smoother, silkier, dandruff-free blah blah blah..Ngayon lang ba nila na-discover ang “new ingredient” na yan…Bakit hindi nila ginamit yan dati? Inunti-unti lang nila…Nakakasira lang ng ulo yang mga commercial na yan…  

Bakit laging may “new and improved” edition yung mga sabong panlaba? Ibig sabihin yung previous editions hindi nakakatanggal ng mantsa masyado? Ibig sabihin kulang pa yun? Mas acceptable pa yung mga bagong ads na nagsasabi na mas pinalaki nila yung detergent bar o mas pinamura. Pero yung mga dagdag features like “more power cleanser”, “more anti-bacterial agents” etc …parang panloko na lang sa tao. Buti pa yung Ariel, wala nang bagong pakulo. Pare-parehas lang yung commercial kasi yung Ariel, wala nang ii-improve pa kasi the best na yun. Baka next time may super microscrubbers, super mega microscrubbers, ultra super mega microscrubbers…..etc I’m not endorsing Ariel…hehe

Ganyan talaga sa advertising….sana makaisip sila ng bagong pakulo. Sana sa susunod, pwede nang kainin yung shampoo. O kaya pwede ihalo sa ulam (parang tomato sauce)…Sana next time yung mga detergent bars pwede na ring gadgarin at ihalo sa spaghetti. At least may idea na sila…

One Response to “OF SHAMPOO AND DETERGENT SOAP ADS”

  1. Digital Fortress » Blog Archive » Advertising Techniques Says:

    […] Dati, I made a post about shampoo commercials. Kasi ba naman, parang 40% ng airtime napupunta sa shampoo commercials. Parang puro buhok na lang inaatupag ng mga babae. […]

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